Simplified the booking flow so teams can find the right time faster, with less hassle.
Nesto: Rethinking the Way People Schedule Meetings
Nesto was built to cut out the chaos no endless emails, no time zone mess, just quick meeting decisions straight from your inbox.
But here’s the catch:
Only 40% of users were actually using it.
Why? The proposal flow felt confusing, calendars were cluttered, and users wanted more control over their schedule.
Problem Diagnosis
We needed to understand why Nesto wasn’t becoming part of users' daily routines. We interviewed:
Busy professionals who rely on back-to-back meetings
Remote teams who struggle with time zone coordination
Sales teams who juggle multiple integrations
Admins who manage calendars for executives
We also analyzed similar scheduling tools to compare UX flows, features, and app retention strategies.
What Happened After We Launched
We made Nesto simpler, clearer, and faster. Here's what changed:
Inbox use jumped 47%
Meeting acceptances rose 32%
Time to schedule dropped 40%
App Store rating improved from 2.9 → 4.3
People loved how easy it became to say yes to meetings.
To keep that momentum, we:
Added Nesto to onboarding emails
Shared quick explainers in Slack & Teams
Highlighted it in calendar alerts
Refreshed the landing page and visuals to match the new flow
Want to see every detail and explore the full UI?
View the Figma file here.
